HOW DOES REFLECTIVE MATERIAL WORK

Reflectivity only works if there are headlights beaming off it. When walking, running or cycling during daylight hours, white clothing and fluorescent colors are king. This type of clothing does not rely on reflective qualities, it just naturally stands out from most backgrounds. But everything is different at night. The biology of our eyes change. Color disappears. The mind requires more information to react properly. It’s different at night, so the rules of visibility need to adjust. This is where reflective technology comes to play.

Wearing white clothing at night doesn’t afford any amount of visibility. White is a 1 on the Reflective Brightness (RA) scale. Any other color is a ZERO. All Brilliant Reflective material is 300+.

Brilliant Reflective is retroreflective material. That means that when the light from a car’s headlight shines onto the strip, almost 100% of the light will reflect off and go directly back to the source. There’s no diffusion, no waste, all the light bounces back to the driver.

Why wear reflective material?

Four reasons:

1. For the first time in 20 years, pedestrian and bike injuries by car are on the increase. After many years of awareness campaigns, municipal infrastructure improvements and helmet laws, one glaring fact remains: if a driver can’t see you, you’re vulnerable.

2. Pedestrians consistently overestimate their own visibility. In one study, on average, pedestrians overrated their visibility by 193’. In other words, they believe that they’re visible to oncoming drivers 2 ½ tennis courts before they actually are.

3. Distracted driving continues to be a growing and significant problem on the road so it’s vital to grab a distracted driver’s attention as quickly as possible – more than ever before.

4. The chance of being struck and killed as a pedestrian increases 1,100% after dark. (National Safety Council)

Oh, just thought of 3 more:

5. Consumer Reports says the least expensive way to be seen and safe at night is to add reflective material to your own clothing and gear.

6.White and bright-colored clothing increase visibility during the day but do very little in low-light and dark.

7. Wearing reflective material at night is recommended by the US Department of Transportation to reduce pedestrian and cycling injuries.

Saved the best for last:

8. 75% of pedestrian fatalities occur at night. (GHSA Pedestrian Traffic Fatalities by State, 2017) It takes so much longer for a car to stop than most people guess. Add severe weather or even a spring shower to wet the pavement and almost double the distance. This stopping information is for a car traveling at 30mph. That’s slow. How fast are cars going where you walk, run or cycle?

BE BRILLIANT

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